Must-Have Features in Customer Funnel Software
Accurate attribution stitches touchpoints across ads, content, emails, calls, and product usage. Event tracking should be flexible, versioned, and human-readable. If your reports conflict, start with a clean taxonomy. Subscribe for our event naming guide and a lightweight governance framework.
Must-Have Features in Customer Funnel Software
Dynamic segments powered by behavior, fit, and intent enable timely conversations. Real-time personalization turns generic pages into relevant paths. Share a segment you wish you had, and we’ll outline the data signals needed to build it and trigger helpful experiences.